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Alex Naghavi is an award-winning tech-forward culture-driven Creative Director with a background in digital product, branding and venturing, based in Los Angeles.
I work, play and live on the traditional lands of Tongva territory, Cession 286. I pay my respect to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community.
Copyright ️️© Alex Naghavi 2024
Alex Naghavi is an award-winning tech-forward culture-driven Creative Director with a background in digital product, branding and venturing, based in Los Angeles.
I work, play and live on the traditional lands of Tongva territory, Cession 286. I pay my respect to Elders both past and present, and recognise and respect their abiding connection to this land, its waterways and community.
Copyright © Alex Naghavi 2024
Moi
An upscale brand for down-there hygiene.
Moi is on a mission to elevate vaginal health through products that catalyze beautiful rituals of daily self-care. We aimed to destigmatize vulva care, transforming it from something clinical and embarrassing into a desired and empowering experience.
Drawing inspiration from high-end sex toys, resin art, books, and bathwater, we created a luxurious, warm, and modern brand attuned to slow, sensuous me-time rituals. From naming the company and its future suite of products to illuminating Moi's vision and values, we established a foundation for the brand, enabling founder Korina Vayner to bring it to market confidently.
Moi
An upscale brand for down-there hygiene.
Moi is on a mission to elevate vaginal health through products that catalyze beautiful rituals of daily self-care. We aimed to destigmatize vulva care, transforming it from something clinical and embarrassing into a desired and empowering experience.
Drawing inspiration from high-end sex toys, resin art, books, and bathwater, we created a luxurious, warm, and modern brand attuned to slow, sensuous me-time rituals. From naming the company and its future suite of products to illuminating Moi's vision and values, we established a foundation for the brand, enabling founder Korina Vayner to bring it to market confidently.
TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Grace McCarter — Content Lead
Ryan McShane — Motion
Joel Sankey — 3D
Val Moon — Producer
INVOLVEMENT
Creative Direction
Art Direction
Brand Strategy
Brand Design
Website Design
TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Grace McCarter — Content Lead
Ryan McShane — Motion
Joel Sankey — 3D
Val Moon — Producer
INVOLVEMENT
Creative Direction
Art Direction
Brand Strategy
Brand Design
Website Design
TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Meghan Armstrong — Design Lead
Grace McCarter — Content Lead
Ryan McShane — Motion
Joel Sankey — 3D
Val Moon — Producer
INVOLVEMENT
Creative Direction
Art Direction
Brand Strategy
Brand Design
Website Design
TEAM
Josephmark — Studio
Alex Naghavi — Creative Direction
Grace McCarter — Content Lead
Ryan McShane — Motion
Joel Sankey — 3D
Val Moon — Producer
INVOLVEMENT
Creative Direction
Art Direction
Brand Strategy
Brand Design
Website Design
DALA
Creative Direction, Brand Identity, Product Design
DALA
Creative Direction, Brand Identity, Product Design