Moi is on a mission to elevate vaginal health through products that catalyze beautiful rituals of daily self-care. We aimed to destigmatize vulva care, transforming it from something clinical and embarrassing into a desired and empowering experience.

Drawing inspiration from high-end sex toys, resin art, books, and bathwater, we created a luxurious, warm, and modern brand attuned to slow, sensuous me-time rituals. From naming the company and its future suite of products to illuminating Moi's vision and values, we established a foundation for the brand, enabling founder Korina Vayner to bring it to market confidently.