D.T.I and The Bridge accelerate dual-purpose tech companies to orbit readiness in 15-17 months. Despite significant resources, they struggled with disjointed brand identities that poorly represented their innovative ambitions. This, coupled with the challenge of reshaping a Space narrative dominated by giants like NASA and SpaceX, prompted a strategic rebrand. The new brand aims to bridge Space and culture, science and art, integrating Space technology into daily life, democratizing access, and connecting sectors from urban streets to the Pentagon. The goal is to elevate D.T.I and The Bridge to the stature of their renowned peers.

We launched a contemporary logo system that unites all the sub-brands, establishing a robust visual identity. Our visual library, driven by AI, merges Space technology with urban culture elements, from detailed planetary close-ups to dynamic lifestyle portraits. Each image, inspired by the Overview Effect, is designed to challenge and expand traditional Space perceptions, fostering new viewpoints and redefining Space engagement. With 3.2.1., our goal is to disrupt traditional Space industry aesthetics and usher in a fresh era of Space Culture.